Whether at the bar, the game or a street festival, Miller Lite is all about celebrating Miller Time and good friends with the one and only original light beer.
B2B communications can be difficult - especially when the information is particularly thick. Here are some creative ways our team came up with to talk about AT&T's Business Solutions in way that even regular consumers could understand.
Throughout history there have been advancements that have changed our lives as we know it – things we use without even thinking. We know them as utilities. Here, IBM offers e-business, The Next Utility; business solutions that companies can "turn on" to experience that same ease of consistent, reliable service.
In the world of wireless, Cricket has been in the process of redefining it's brand and inching itself from under the shadow of larger providers. Here is work from my team that established the beginning of that progression.
Brill's Content was a magazine from the mind of lawyer and journalist-entrepreneur, Steven Brill that conceptually aligned with what most of his career was about - being a media watchdog. We had the pleasure of doing this campaign right before it's demise, like so many other publications, to the digital age. But the idea still holds up - question everything. SKEPTICISM IS A VIRTUE.
Sprite released a new tropical, caffeine-free flavor that offered it's drinkers a remix on the classic drink. A remix is rethinking something old. Here we show our consumers other classic examples in their world that are the result of "rethinking".
Insurance is all about reliability – the knowledge that you're covered no matter what. No other insurance company seeks to embody this more than State Farm. Through all the stages of your life, even down to huge moments like The Final Four, State Farm is there. They live by it and it's been a part of their ethos since 1971. Thanks Barry Manilow.
BUD LIGHT LIME
When Anheuser-Busch decided to give a new flavor a try, we were there to help bring it to life. Introducing Bud Light Lime, one of the first beers to venture into the lime-flavored, summer-targeted realm. The fun here, was coming up with what the brand felt like in contrast to the guy-guy, funny tone that dominated the world of beer at the time. With a limited budget we answered with a visually exciting campaign that educated the consumer on what the product was and combined it with a sonic freshness that matched the novelty of the beer from then unknown, Santigold.
McDonald's is an astute company that covers a wide spectrum, from the food products they create to the people they employ to the customers and communities they serve. The following work illustrates just that: celebrating the irresistible taste of the classic Quarter Pounder, challenging the misconceptions about who works at McDonald's and an internal video that offers one simple solution to an increasingly agitated world.
Capital One hosts a bevy of financial services, but none more popular than their line of credit cards. This spot focuses on the Venture Card that boasts double miles and the ability for it's holder to book any airline anytime – all coming from the quick-witted Alec Baldwin who finally asks, "What's In Your Wallet?"
A pleasant shopping experience could be the deciding factor when selecting a store of choice. In this spot, Safeway offers Simple Nutrition; a navigation system that helps you make the best nutritional and cost effective choices for you and your family.
From personal to business use, Dell has always occupied a spot on the landscape of computing. Here are a couple spots that bookend Dell's range of products from home desktops to business services.
Tax time is strenuous as is, not to mention the added pressure of dozens of tax preparation companies jockeying for your business or the daunting task of doing it yourself. Here, we remind consumers that H&R Block is the tax expert with years of experience. Why go to some other generic preparer when you can go to the Tax Pros?
Best Of Both
NATIONAL DRUG CONTROL
How do you talk to your best friend about their drug abuse? Not easily. It's possible the only person they may listen to is you. This campaign asks those daring friends to draw on their inner courage to at least start the conversation.
A NICK IN TIME
This is a tribute to a good friend of mine that recently passed. His name is Bé Garrett. Bé directed and co-wrote this short film that received a very warm reception at the Sundance Film Festival.
I have nothing but the highest respect and admiration for him. So, when he asked me if I could help with the movie poster, my answer was without hesitation, "Of course." I only hope that this is a testament to what I firmly believe was a bright career cut far too short.